Salt, Sugar, Fat – These 3 elements dictate our desires in ways we can’t even imagine. In Michael Moss’ book of the same name, he goes into the pull of these elements one by one, and delves into the secrets hidden within the food industry.
What if I told you scientists knew exactly how much sugar you liked, and knew exactly how much to put in a product, in order for you to like it the most you possibly could? Well, they do know. It’s called a “bliss point.” They even have it pinned down for different segments of the population. What if I told you there was a formula for “allure”? There is, right in the introduction of the book.
I started reading this book a couple weeks ago and am about one-third of the way through. The things I have found out thus far have been amazing. Moss probed into the sordid food industry and has brought back information on how they control and manipulate us into buying their latest and greatest products.
I’ll be writing a review once I finish the book but I wanted to make sure I mentioned it while I’m still reading it, in case anyone wants to pick it up and follow along with me. Tweet to me about it – @dairyfreestate or drop me an email. Let’s chat about this best-selling book together.